Tempur-Pedic
The main objective of the flagship Tempur-Pedic store in Natick, Massachusetts, is to engage, invite, and inspire consumers — utilizing more lifestyle photography and copy that emphasizes both the sensory and emotional connection to better sleep. This approach creates a strong, unique brand statement that is conversational, approachable, and, at times, even playful. It uses color saturation and proprietary graphic elements to add brand character and encourage customization of the shopping experience.
Retail Store Window Display
Designed and presented a modular window display that features key products of Tempur-Pedic. It's also designed to engage consumers and invites them to visit the store. I worked with architects, contractors, and printers to make this design come to fruition.
