Led the creative development for Mobile App marketing across 2 subcategories: Mobile App Install (MAI) & Mobile App Engagement. The 'always on' campaign was designed to run in Q1 on Google, Meta, TripleLift, & Perform CB. We created 2 distinct styles for the campaign. Concept 1 is a copy-only ad that's playful and witty, which is something new for Walmart. Concept 2 features playful 3D renders showcasing the features of the Walmart App. In the month of March installs were 4.3M, exceeding the plan by 8%, an increase of +11% MoM, and+7% YoY.
Walmart Mobile App
App Store Optimization (ASO)
Led the creative for the ASO project. The main objective was to create Awareness, Education, & Persuasion. To achieve this, the team created designs for specific seasons & verticals so that when a customer searches the app store for a topic, the three relevant screens should show up in their search results.
Designers: Mariana Ramírez Figueroa & Ian Bakar
