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Fight Hunger Spark Change
In collaboration with LeBron James, we launched a campaign highlighting how hunger impacts Americans. The launching point for our customers to get involved was a landing page experience that showcases LeBron's upbringing and his family's preferences. For every dollar a customer spends Walmart donates to Feeding America®. Today the charity has donated over 1.7 billion meals.
Web Experience
Designed the landing page for customers to see and experience the food that LeBron grew up with. Each section features custom animations that change based on user selection. The site is also connected to Walmart's e-commerce platform for customers who wish to buy the products.
All Projects
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