Walmart Wellness Benefits

Collaborated with Blue Cross to deliver a comprehensive branding and design solution. Led a team of designers and created a system that included a welcome kit, membership card, letter, print catalog, and website experience—all aimed at providing a cohesive and engaging experience for members. This partnership focused on clear communication, strong branding, and intuitive design to ensure seamless interaction for users across both physical and digital touchpoints.

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Designers: Daniel Winters & Mariana Ramírez Figueroa